The Best Online Flower Delivery Service of 2025

Top pick

With its well-curated selection of artful arrangements, this company nails all of the perks of a modern digital florist: an easy-to-use website, clear and accurate photos, and timely deliveries.

Ordering from UrbanStems was virtually frictionless: This company’s cheery, streamlined website is a breeze to navigate, deliveries typically arrive on time, and its bouquets easily transfer to home vases. Its unique, contemporary arrangements are among the closest we’ve found to those from a high-quality local florist. And the well-composed, long-lasting bouquets are beautiful and lush, with botanical diversity and elevated color variation. These arrangements are in a different class altogether than mass-market bunches with monochrome roses and ho-hum accents.

For Valentine’s Day 2025, we ordered the Single size of the Margot and several seasonal bouquets, to ship to multiple locations. Our testers unanimously gave the bouquets high marks for “unique” arrangements that looked like their photos. In years past, testers enjoyed the Firecracker and the Selene bouquets (available seasonally).

The arrangements arrived in zip ties, with mesh netting protecting some blooms, and they were almost entirely without damage, despite using less packaging than the competition.

“In addition to the stunning individual flowers, its shape, colors, and textures all had character and liveliness to them,” enthused our tester in Chicago.

The arrangements are modern and expertly designed. UrbanStems bouquets are more thoughtfully selected than those from other online services, like 1-800-Flowers. The bunches frequently feature unique blooms (garden roses, anemones) and more sophisticated filler (eucalyptus, eryngium). Ubiquitous flowers, like standard roses in the Mariposa, are combined in varied assortments with textural variation, so the bouquets are elevated.

The bouquets look beautiful right out of the box. While the arrangements tended to open up the day after arrival, one 2025 tester said that the process of transferring them to a vase was “idiot proof.” In January 2024, one bouquet made it to the Detroit area in pristine form on a sub-10 ℉ day (though it didn’t last as long as others sent to more-temperate regions). That experience wasn’t a fluke. We found that bouquets delivered all over the country looked remarkably similar to one another. And, unlike those of many services, the flowers actually mirror their online photos and aren’t teased out with cheap filler.

They’re easy to order. The UrbanStems website is modern, customizable, and intuitive. It offers helpful filtering, allowing shoppers to narrow by both practical limitations (area code, shipping date, price) and aesthetic considerations (occasion, color). Most arrangements are available in three sizes. But there aren’t a lot of them — around 50 at the time of publication. For us, this was a plus. The tight curation makes it easier to execute a quick and confident choice among plenty of appealing options, no endless scrolling necessary.

You can count on the delivery date. UrbanStems has a few shipping partners (FedEx, UPS). And in the past two years of testing the service, all of our bouquets have arrived on time to cities across the country, including on holidays and during inclement weather that challenged other companies.

Flaws but not dealbreakers

• In 2022, we removed this service as our pick, after a number of arrangements arrived in poor condition and some readers had similarly disappointing experiences with delivery or quality. That was not our experience in 2023, 2024, or 2025. Due to the industry’s built-in variability and volatility, we haven’t found an online flower service with universal raves.
• Depending on the season, UrbanStems offers approximately 50 to 60 different arrangements. That’s less volume than what you get with some other vendors, but it also doesn’t feature hundreds of lookalike bouquets, like Teleflora.
• UrbanStems only offers same-day delivery in eight major cities, including New York, Los Angeles, and Washington, DC. That’s not convenient for last-minute shoppers, but it does allow the company to retain more control over the quality of its arrangements.
• Shipping is tacked on at checkout, so arrangements end up costing more than their sticker price. This is standard for most flower services.

Shipping: $10 to $25
Vase: not included, $15 to $30; some arrangements include vase in base price